Eric Lofholm's Sales Mastery System is a comprehensive virtual sales training program designed to enhance sales skills and personal development. It comprises 17 modules, each lasting about 30 minutes, and follows Napoleon Hill's 17 principles of success. Participants can proceed sequentially or choose modules that interest them. The course offers additional resources, including Gold Protégé, a course on sales scripting, as well as Silver Protégé on sales fundamentals, a wealth course, a health course, and a time management course—all at no extra cost. Beyond the self-paced modules, the program features bi-monthly live Zoom trainings led by Eric or guest experts, with recordings available for those who cannot attend. There is also a virtual sales mastery boot camp for live instruction, a Facebook group for community interaction, and sales idea exchanges. The first lesson emphasizes "the position that you come from," encouraging a mindset of determination and belief in one's ability to sell and succeed. Eric invites members to declare their intention to become success stories and assures them of his commitment to their success. He prompts students to email him as a first assignment to affirm this intention. Eric's system is designed to cultivate sales excellence by combining tried-and-tested ideas with community support and live coaching, aiming to make participants success stories in the world of sales.

This module presents a comprehensive approach to enhancing sales results through three core strategies: the inner game, the outer game, and action. The inner game focuses on cultivating a positive mindset and confidence, which is essential for sales success. The outer game involves mastering practical sales techniques and skills, such as handling objections and closing deals. Action emphasizes the importance of proactive efforts in sales activities like prospecting and follow-ups. The presenter, drawing on personal experiences and various learning resources since 1988, encourages continuous self-improvement and reflection in these areas to achieve greater sales efficacy.

The Eric Lofholm Sales System module introduces a structured approach to sales involving three key elements: the Sales Model, Sales Mountain, and Sales Script. The Sales Model is about documenting each step from lead generation to closing, while the Sales Mountain focuses on creating specific outlines for each customer interaction. The Sales Script involves preparing mini scripts for key points in the sales process. Emphasizing preparation and consistency, this system aims to create a repeatable, scalable sales process that enhances efficiency and effectiveness. Eric Lofholm shares his experience and success with the system, highlighting the importance of continuous sales improvement and adaptation in the sales field.

In this course, you will learn how to close the sale. Closing is a learned skill. Prior to me learning how to close I was the bottom producer on the team at my first sales job. Once I learned how to close, I 5x my sales results in less than 3 months. I have gone on to do millions and millions of dollars in sales since. In this course I share with you my best ideas! Many of the techniques you will literally be able to use in your very next sales presentation.

Objection handling is a critical skillset to learn to help maximize your sales results and your closing ratio. Eric Lofholm has been successfully handling objections to close sales for over 25 years. In this course Eric shares his best objection handling ideas and strategies. By watching this course you will learn specific ideas that you can immediately use in your very next sales presentation to effectively handle the common objections you get. Eric covers how to techniques including specific scripts to use to address the common objections. He also covers the mindset of an objection handing master. After watching this course expect to make a lot more sales!

In this course, you will learn how to predictably increase your results with sales scripting. Preparation for a sales presentation is essential to repeatably achieve your desired outcomes. You may wonder why you would ever want to create a script. A script is simply a coherent string of words that make logical sense. We use scripts every day. Here, Eric teaches you the why and how about carefully crafting and practicing your sales scripts. It is a learned skill and will help you achieve greater close rates. Once learned, it will be a tool you can utilize for the rest of your life.

Generating new leads is the lifeblood of any business. In this course Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000! First Eric will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next you will learn the mindset of a superstar lead generator. Then Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him. Eric also talks about the importance of keeping your leads organized. In total you will learn numerous tried and true lead generation ideas. Once you have completed this course you will be able to immediately implement the ideas to start generating more leads!

Appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins. He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course Eric shares his best practices he has used to keep his calendar filled with appointments for over 20 years. He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.

In the module on "Being" presented by Eric Lofholm, he explores the transformative concept of one's state of being, inspired by the teachings of Steve Hardison from the book "The Ultimate Coach" by Amy Hardison. Eric emphasizes how understanding and actively shaping our state of being can dramatically influence personal and professional outcomes. Through personal anecdotes, including his interactions with his client Mike and experiences with his daughter, Eric illustrates the powerful impact of shifting from negative to positive states of being, such as moving from pessimism to optimism or anger to love. He introduces the concept of "Touchstones" as physical reminders to embody the highest expression of oneself, underscoring the idea that being in a certain state is a choice that can lead to significant transformations in various aspects of life. The module encourages self-observation and flexibility in mindsets, advocating for the deliberate choice of being as a pathway to achieving goals and creating positive changes.

In the "Action" module, Eric Lofholm discusses the importance of recognizing action as a skill set that can be developed and improved through practice. Reflecting on his personal experiences, he admits that he didn't always understand the significance of action in various aspects of life, including academics, sports, and social activities. The module introduces the "Level 10 Exercise," a practical tool to assess and enhance one's level of action and enthusiasm in different areas, such as work, health, relationships, and spirituality. Eric shares insights from his life, including the influence of his father's consistent work ethic and lessons learned from working with motivational speaker Tony Robbins. These experiences led him to realize that action is a choice and a state of being that can dramatically influence one's achievement of goals and visions. The module encourages self-reflection on current actions and alignment with personal aspirations, emphasizing the transformative power of consciously choosing to take massive action in pursuit of one's dreams.

In the "Vision" module, Eric Lofholm emphasizes the power of vision in shaping one's future and present state. Vision, as he defines it, is the ability to foresee something before it materializes. He shares his personal journey of starting Eric Lofholm International with a clear vision of becoming the Zig Ziglar of his generation, demonstrating his commitment by "planting his flag" and fully immersing himself in his goal. He introduces the concept of "conditional belief," which is about setting conditions for visions to materialize, such as his own belief in building an international training company if he gave a speech a day. Eric discusses the transformative effect of adjusting future perspectives on present actions and feelings, drawing on examples from various aspects of life like relationships, wealth, and health. He stresses the importance of long-term planning, thinking in decades, and aligning daily actions with these visions. The module encourages viewers to create their own vision in multiple life areas and to use this foresight as a driving force for present actions and decisions.

In the "Prospecting" module, Eric Lofholm discusses the importance of prospecting as a key component for business growth and sales success. He defines prospecting as reaching out to potential clients to grow a business, further sales conversations, or book appointments. This can include scheduling appointments, social media connections, and nurture touches. Eric emphasizes that every form of outreach counts in prospecting, whether it's a phone call, text, email, direct message, or in-person visit. He discusses overcoming the fear associated with prospecting, which he identifies as the primary reason salespeople hesitate to engage in more prospecting activities. Eric shares personal stories and strategies, such as gamification of prospecting, to make the process more effective and less daunting. He advocates for a proactive approach to prospecting, focusing on one's own actions rather than potential responses from prospects. The module is designed to empower salespeople to reach out more confidently and consistently, with the belief that every action in prospecting is a step towards success.

The purpose of this course is to teach how to get an extra hundred to a thousand referrals. With those extra referrals, I want you to generate extra additional income from the ideas of this program! There are 3 ways to elevate your results with referrals – Inner Game, Outer Game and Action. The inner game is your mindset. The outer game is the how to. Action is what you do. My all-time number one idea is Continuous Sales Improvement (CSI), and you want to apply it to referrals. CSI is a lifelong commitment to working on your sales skills for 15 minutes to an hour a week and today we are working on referrals. You can look for referral techniques on YouTube, podcasts, books and from other experts in your industries. Model other techniques to elevate your results.

The "Goal Setting" module emphasizes the importance and benefits of effective goal setting. The presenter, Eric Lofholm, asserts that goal setting is a vital skill for achieving desired results. He highlights the abundance of resources available on goal setting, including YouTube videos, books, and podcasts. Eric shares a personal experience from a seminar with Brian Tracy, where he learned that goal setting is not just about having a dream with a deadline but is a process. This led him to study various goal-setting processes and create his own 10-step goal-setting process, which includes brainstorming, defining specific and measurable goals, understanding the reasons behind the goals, and taking action.

This module on time management emphasizes the importance of studying and applying best practices in time management to improve productivity. The presenter, Eric Lofholm, shares his journey of adopting time management tools like online calendars and leveraging technology for scheduling appointments, highlighting the transformation from resistance to embracing new methods. He emphasizes that time management is a learned skill, involving a combination of inner game (mindset), outer game (techniques), and action. Key strategies include planning your day in writing before it starts, based on Alec Mackenzie's recommendation in "The Time Trap," and prioritizing tasks by applying the 80/20 rule. Additionally, the concept of "infinite time" is introduced, focusing on results per hour rather than minutes per hour, and leveraging networks and content creation for efficiency. The module stresses the importance of staying in the learning conversation and continuously improving time management skills.

In the Joint Ventures module, Eric discusses the strategic significance of joint ventures as an alternative to traditional sales methods. They emphasize the importance of creating win-win partnerships where both parties can leverage each other's assets for mutual benefit, using examples like the Starbucks and Barnes & Noble collaboration to illustrate their point. The module categorizes different types of joint ventures, including affiliate agreements, reciprocal referral relationships, and co-creation opportunities. It underscores the importance of nurturing these relationships over time for sustained success. Key takeaways include the necessity of a mindset shift from conventional sales to collaborative thinking, the creative imagination in pitching joint venture ideas, and the critical role of timely action and ongoing relationship maintenance for maximizing the potential of joint ventures.

This module on health and wealth emphasizes the importance of integrating health and wealth strategies into one's life, especially for those in sales and business. Eric explains that principles applicable in sales are also relevant to managing health and wealth. He highlights that a lack of investment in health and wealth often stems from insufficient funds, which can be addressed by improving sales skills. Eric proposes that by increasing one's income through better sales performance, individuals can invest more in their health and wealth.