The 2024 mid-year planning class, led by Eric Lofholm, is designed to help individuals and entrepreneurs evaluate their performance in the first half of the year and create a strategic plan for success in the second half. The overall theme centers on the potential for a "clean slate" starting July 1st and emphasizes the belief that careful planning can significantly alter the trajectory of one's future. Throughout the sessions, Eric shared several key messages, strategies, and exercises to motivate and guide participants in their planning process. Here is a rundown of the course content and activities: **Class Overview:** - **Evaluation and Intention:** Eric encouraged participants to reflect on their performance to date and to approach the remainder of the year with intention and the possibility of creating "miracles" through co-creation. - **Planning Tools:** Multiple tools and frameworks were provided, such as the GS (Goal, Strategy, Action) framework for setting clear goals, strategies for achieving them, and action plans. - **Motivation and Energy:** Eric stressed the importance of bringing a high level of energy ("playing at a level 10") to all life areas – work, personal growth, relationships, and health. - **Skill Development:** Participants were asked to identify specific skills they wished to develop over the next six months, aligning their learning with their overall goals. - **Income Goals:** Exercises included calculating income or revenue goals, determining how many sales or transactions would be required to meet these goals, and considering the action necessary for achievement. - **Simplicity in Planning:** Eric emphasized the importance of simplicity in goal setting, suggesting straightforward plans like daily prospecting or consistent social media posts. - **Social Media:** Strategies for incorporating social media efforts into business plans were discussed, with a focus on community engagement and the law of reciprocity. - **Mental Resilience:** A significant part of the class included addressing the mental barriers to success, changing limiting beliefs, and crafting new, empowering self-narratives. - **Support System:** Eric highlighted the value of accountability and support systems, such as coaching sessions with Kevin Connect, to sustain and achieve the set objectives. **Bonus Session:** - Featured six guest speakers who shared their insights and experiences on success, motivation, relationship building, and accountability. Throughout the class, Eric also invited participants to engage in his community, offering additional resources, coaching sessions, and interactive assignments, both on social media and within the Zoom sessions. He provided motivation for participants to take action on their goals immediately and stay committed for the long term, not just within the span of the course. Participants were asked to submit a written business plan for the next six months by June 30th and were encouraged to participate actively in their own success by bringing their "A game" and remaining open to co-creating miracles in their lives and careers.

The Silver Protege Program is a comprehensive course designed to equip salespeople with the skills and mindset needed to excel in prospecting, lead generation, appointment setting, objection handling, goal setting, building rapport, and closing deals. Led by experienced sales expert Eric Lofholm, this program provides proven techniques and strategies that will immediately impact your sales results. Prospecting is the lifeblood of any salesperson, and this course focuses on effective prospecting techniques that will boost your sales. Eric shares his own experiences and successful lead-generation ideas that have helped him build a substantial database of over 50,000 leads. You will learn best practices, mindset shifts, and Eric's #1 lead generation strategy to generate hundreds or even thousands of additional leads. Appointment setting is a critical skill for sales professionals, and Eric Lofholm, with his 25 years of experience, shares his best practices for keeping your calendar filled with appointments. You will learn proven techniques and mindset strategies that will enable you to book more appointments and increase your chances of closing deals. Referral generation is another key aspect covered in this course. Eric teaches you the three ways to elevate your results with referrals: inner game, outer game, and action. You will discover how to continuously improve your referral skills and leverage various resources to maximize your referral opportunities. Sales scripting is an invaluable tool for sales professionals, and this course teaches you how to predictably increase your results with sales scripting. Eric guides you through the process of carefully crafting and practicing sales scripts, providing you with a learned skill that can greatly enhance your close rates and sales effectiveness. Building trust and rapport with prospects is essential for successful sales presentations. Eric shares numerous techniques to accelerate the building of rapport and leverage it to create trust. You will learn how to create a receptive atmosphere that increases the prospect's openness to your offerings. Handling objections is a critical skill for closing sales, and Eric Lofholm, with his extensive experience, shares his best objection handling ideas and strategies. By watching this course, you will gain specific techniques, scripts, and a master's mindset to effectively address common objections and significantly increase your sales. Goal setting is emphasized as a crucial personal development strategy for sales professionals. Eric shares his best goal setting ideas derived from studying success and business legends like Tony Robbins, Brian Tracy, Zig Ziglar, and others. By improving your goal setting skills, you will enhance your sales performance and achieve greater success. To become an exceptional closer, you need to develop the mindset of a champion. Eric teaches you how to be your own cheerleader, overcome limiting beliefs, and achieve the success you dream of. This course empowers you to excel in sales, whether in business or personal interactions, by instilling confidence, self-esteem, and a winning mindset. In the "How to Close" section, Eric Lofholm presents a 3-step process to make you a better closer. You will learn about sales models, sales mountains, and the importance of scripting in achieving higher closing ratios. By understanding and implementing these techniques, you will improve your closing skills and drive more sales. By enrolling in the Silver Protege Program, you gain access to a wealth of practical knowledge and strategies that can be immediately applied to your sales efforts. Each concept you learn will stay with you throughout your career, enabling you to generate more leads, book more appointments, handle objections effectively, set and achieve goals, build trust and rapport, and close more deals with confidence and success.

Welcome to Eric's Gold Protege Program - the ultimate sales script writing course led by renowned expert Eric Lofholm. This comprehensive program is designed to transform your sales skills and guide you toward scriptwriting greatness. Prepare to embark on a transformative journey as Eric shares his step-by-step system to help you write powerful sales scripts that can drive increased sales throughout your career. Course Highlights: Twelve Modules for Success: This course comprises twelve comprehensive modules that will guide you through Eric's proven script-writing system. Each module focuses on a specific aspect of script writing, providing you with actionable strategies and techniques. Achieve Four Key Outcomes: Eric's program is designed to help you achieve four key outcomes. Firstly, you will complete all twelve modules, gaining in-depth knowledge and practical skills. Secondly, you will create your main sales script, a valuable tool that will serve you throughout your career. Thirdly, you will experience increased sales and earn back your tuition investment. Finally, you have the opportunity to get certified in the Gold Protege program, showcasing your expertise. Repetitive Learning for Mastery: Eric emphasizes the power of repetition in learning. You can internalize the most profitable sales ideas and deepen your understanding of effective script writing by going through the course material multiple times, whether two, three, or more. Additional Resources and Support: Alongside the twelve modules, you will gain access to a companion workbook, a supportive Facebook group, live Zoom sessions, and occasional script writing workshops. These resources provide opportunities for interaction, script critiques, and further guidance from Eric himself. Continual Growth Opportunities: Beyond the Gold Protege program, Eric offers additional courses like Silver Protege and Platinum Protege for further skill development. He also provides valuable resources, such as his comprehensive book, "Sales Scripting Mastery," and his podcasts and masterclass on saleschampion.com. Flexible Learning Approach: The course encourages a flexible learning approach, allowing you to work on your script at your own pace. Eric advises breaking down the writing process into smaller, manageable sessions, ensuring you have one central place to organize your work effectively. Practical Modules: Throughout the program, you will engage in practical exercises within each module. You will develop your story scripts, objection handling scripts, closing scripts, probing questions, and benefit scripts. This hands-on approach allows you to apply the concepts and refine your script writing skills immediately. Join Eric's Gold Protege Program today and set yourself on a path to script writing excellence. This comprehensive course will give you the knowledge, skills, and confidence to write powerful sales scripts that can drive remarkable sales results and elevate your career to new heights.

The Platinum Protege program is a dynamic course led by Eric Lofholm, an experienced coach and successful entrepreneur. This program is designed to help individuals increase their financial success by providing Eric's most effective moneymaking ideas. Through twelve comprehensive modules filled with practical exercises, participants will transform their thinking and develop invaluable skills for life. The focus of the course extends beyond sales strategies to encompass a fresh perspective on sales, prospects, and personal capabilities. With a commitment to action, participants will learn to achieve extraordinary results, including exponential growth in revenue, clients, email lists, leads, and appointments. Eric's extensive background in studying the mind, coaching by industry legends like Tony Robbins and Dr. Donald Moines, and investment in his own personal development with renowned coaches such as Jay Abraham and Steve Hardison, ensures that participants receive a wealth of knowledge and insights. The course's four main outcomes include completing all twelve modules, finishing written exercises, earning back the tuition investment, and obtaining the Platinum Protege certification. Participants can also explore the Silver Protege and Gold Protege programs as a bonus. By embracing the course's transformative teachings, individuals can achieve financial breakthroughs and uncover their true sales potential.

The course, "Creating Your 2024 Sales and Marketing Plan," aims to guide participants in developing a detailed and actionable plan to improve sales and marketing efforts for the upcoming year. The key objectives and takeaways from the course are summarized below: 1. **Investment in Personal Growth**: The course emphasizes the importance of investing time and effort into creating a solid plan for future success. 2. **Completion of a Written Plan**: Participants are encouraged to create a concise, written sales and marketing plan (suggested to be no more than three pages) to detail their goals and strategies, and they are instructed to email it to the course instructor, Eric, for feedback. 3. **Setting Clear, Specific Goals**: The course insists on having clear, specific, and doable outcomes from the class, such as setting income goals and identifying the number of sales required to meet those goals. 4. **Email Commitment**: Participants are urged to email the instructor to commit to completing the plan, emphasizing how language and written commitment can impact action. 5. **Understanding the Role of Language and Self-Talk**: The course highlights that the language we use, including self-talk, has a significant influence on our results and behaviors. 6. **Coachability and Taking Action**: The course encourages participants to be coachable and to act on the advice given by sending in their commitment via email. 7. **The Value of Themes**: A segment of the course is dedicated to the creation of a theme for the year, such as "The Year of Massive Action," which serves to guide and inspire efforts. 8. **Breaking Down Activities**: Participants are instructed to divide their goals into actual sales numbers needed, known as "slice and dice," to make their goals more tangible and approachable. 9. **Releasing the Past**: The course includes personal stories from Eric to illustrate the power of letting go of past failures and setbacks to move forward with more energy and confidence. 10. **Training and Skill Development**: Participants are urged to think about key skill sets to improve upon in the upcoming year, leading to goal completion and personal growth. 11. **The Power of Obsession**: Dr. Donald Moine, joining as a guest speaker, speaks about the importance of obsession in achieving goals, stating that obsession with a goal leads to its accomplishment. 12. **Effective Use of Scripts**: Dr. Donald Moine also discusses the power and necessity of scripted communication in sales, encouraging participants to create and refine their sales scripts. 13. **Energy Management**: Jim Bunch, another guest speaker, advocates for managing personal energy as a critical success factor, with a focus on eliminating non-essential tasks and distractions to concentrate on high-impact work. 14. **Big Vision Goals**: Jim Bunch suggests setting audacious goals connected to a larger vision and mission, which can inspire greater effort and dedication. 15. **Structured Business Framework**: Jim Bunch shares a business framework for entrepreneurs that consolidates different aspects of business operations, emphasizing focusing on one's primary strategic object at a time. 16. **Conclusion of Course**: The course concludes with a reminder for participants to review their plan regularly throughout the year to stay on track and motivated. This course offers guidance, mindset shift strategies, action steps, and tools to help participants craft a practical sales and marketing plan aimed at achieving major results in 2024.

The goal of this virtual class is for you to produce a 21 Ways style, book, or the book style of your choice in ONE day and to publish your book on Amazon in Kindle and paperback within 30 days!

This is a four lesson course with Eric Lofholm focused on developing an intentional morning routine. He emphasizes the potential positive impact of a carefully designed morning routine on personal perception and daily outlook. During his talk, he invites listeners to recognize their own value, questioning any negative beliefs about themselves. He shares personal experiences, including past negative self-perception influenced by others and how changing the inputs into one's mind can alter one's view of oneself.

The "Goal Setting" module emphasizes the importance and benefits of effective goal setting. The presenter, Eric Lofholm, asserts that goal setting is a vital skill for achieving desired results. He highlights the abundance of resources available on goal setting, including YouTube videos, books, and podcasts. Eric shares a personal experience from a seminar with Brian Tracy, where he learned that goal setting is not just about having a dream with a deadline but is a process. This led him to study various goal-setting processes and create his own 10-step goal-setting process, which includes brainstorming, defining specific and measurable goals, understanding the reasons behind the goals, and taking action.

21 Closing Tips offers a comprehensive exploration of closing sales effectively. Eric shares his journey, starting as the lowest-performing salesperson who struggled to meet quotas. With a solid intention to improve, he sought guidance from his mentor, Dr. Donald Boyne, who taught him powerful closing systems. Through diligent practice, Eric achieved remarkable results, surpassing his quota and becoming the top producer. The course emphasizes the importance of creating an intention to improve closing skills. It promises to provide practical strategies, objection-handling techniques, rapport-building methods, and more. Participants will engage in practical exercises, receive actionable insights, and learn from real-life examples. Eric's goal is to empower participants to unlock their full sales potential and experience a significant transformation in their closing abilities.

This module on time management emphasizes the importance of studying and applying best practices in time management to improve productivity. The presenter, Eric Lofholm, shares his journey of adopting time management tools like online calendars and leveraging technology for scheduling appointments, highlighting the transformation from resistance to embracing new methods. He emphasizes that time management is a learned skill, involving a combination of inner game (mindset), outer game (techniques), and action. Key strategies include planning your day in writing before it starts, based on Alec Mackenzie's recommendation in "The Time Trap," and prioritizing tasks by applying the 80/20 rule. Additionally, the concept of "infinite time" is introduced, focusing on results per hour rather than minutes per hour, and leveraging networks and content creation for efficiency. The module stresses the importance of staying in the learning conversation and continuously improving time management skills.

Appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins. He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course Eric shares his best practices he has used to keep his calendar filled with appointments for over 20 years. He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.

Generating new leads is the lifeblood of any business. In this course Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000! First Eric will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next you will learn the mindset of a superstar lead generator. Then Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him. Eric also talks about the importance of keeping your leads organized. In total you will learn numerous tried and true lead generation ideas. Once you have completed this course you will be able to immediately implement the ideas to start generating more leads!

Most salespeople agree they should be doing more prospecting.  They also agree that if they prospected more their sales would go up.  In this course I share with you proven techniques on how to prospect.  I will also share how to shift your mindset do you can boldly, fearlessly prospect anyone.  Many of the techniques I cover you will be able to immediately use to prospect for more business.  If you know that you would make more sales by increasing your prospecting, then this is a must listen to course.  Each idea you learn you will have for the rest of your life!  

Most salespeople agree they should be doing more prospecting.  They also agree that if they prospected more there sales would go up.  In this course I share with you proven techniques on how to prospect.  I will also share how to shift your mindset do you can boldly, fearlessly prospect anyone.  Many of the techniques I cover you will be able to immediately use to prospect for more business.  If you know that you would make more sales by increasing your prospecting then this is a must listen to course.  Each idea you learn you will have for the rest of your life!

The easiest way to persuade or influence someone is to find out what they want and give it to them. The way we find out what they want is by asking questions. In this course you will learn different techniques to ask powerful questions to identify the needs of your prospect.

In sales we all face objections on a regular basis.  Your ability to address the common objections that come up are key to you closing more sales.  In this course Eric Lofholm shares many of his best objection handling techniques.  These techniques are easy to learn and easy to implement.  Eric will teach you (1) 5 Techniques on how to handle any objection. (2) 3 word for word scripts you can say to address the common objections you get. (3) Step-by-step instructions on how to get better at objection handling.

Generating more referrals is a proven way to get more leads and make more sales.  Eric Lofholm has generated over 10,000 referrals over the last 25 years.  In this course Eric shares many of his best referral generating ideas.  The ideas are practical and easy to implement.  The best part is the ideas really work. Eric will teach you the following: (1) 5 of Eric's top referral generating ideas. (2) Eric's #1 strategy to generate more leads by leveraging networks. (3) How Eric used a referral strategy to land his dream job.

It has been said people buy from people they like and trust. That is a true statement. The more likeable you are the more sales success you will have. In this course you will learn how to quickly and easily build trust during your sales presentation.

In this course you will learn techniques and strategies on how to bring the benefits to life in your sales presentation. A common statement in sales is that people buy you. Although I believe being likeable is very important in sales, what people buy are benefits. People do things for self-serving reasons. After going through the course you will have the techniques you learn for the rest of your sales career.

Follow up is one of the most important skills to make more sales.  In this course Eric Lofholm shares his follow up systems that have helped him close millions and millions of dollars in sales over the last 25+ years. Eric will teach you (1) 3 easy to implement follow up strategies that work. (2) How to structure a follow up phone call to maximize your close ratio on your follow ups. (3) 5 follow up techniques that are easy to implement.

In this course you will learn how to close the sale.  Closing is a learned skill.  Prior to me learning how to close I was the bottom producer on the team at my first sales job.  Once I learned how to close I 5x my sales results in less than 3 months.  I have gone on to do millions and millions of dollars in sales since.  In this course I share with you my best ideas!  Many of the techniques you will literally be able to use in your very next sales presentation. 

The course provided was centered around personal growth and self-improvement with a focus on transforming personal stories and beliefs to create a more positive future. Here's a summary of the main points covered: 1. **Understanding Personal Stories**: The instructor (Eric) emphasized the impact of the internal narratives or "stories" we tell ourselves on the quality of our lives. Participants were encouraged to analyze their current stories, especially around money, health, relationships, and self-image. 2. **Changing Negative Stories**: Eric discussed how negative stories, such as "I'm not good with money," lead to adverse outcomes. He highlighted the importance of being aware of these stories to change them. 3. **Self-Analysis and Transformation**: The participants were guided to observe their thought patterns and analyze how these influence their current life circumstances. Eric shared personal examples, like changing his story around company retention from negative to positive. 4. **Intention vs. Goal Setting**: Eric pointed out the power of intention over simply setting goals without the resolve to achieve them. He explored the idea that intention drives action, leading to more meaningful change. 5. **Writing to Reshape Reality**: Participants were asked to write down their current stories and then actively change them into past tense before crafting new, positive stories for the future. 6. **Team Teaching with Jermaine**: Jermaine co-taught the session, providing his insights into storytelling and personal growth, along with actionable steps for rewriting one's story. 7. **Interactive Writing Exercises**: Jermaine led a series of writing exercises for the participants. They were tasked with identifying stories from different genres and then applying the concept to their personal lives, considering how they wanted their stories to evolve. 8. **Breathing and Acceptance**: Jermaine introduced techniques involving deep breathing and acceptance as ways to lower anxiety and tension, allowing for a more positive envisioning of the future. 9. **Drawing Visualization**: Participants were also encouraged to draw visual representations of areas in their lives that cause stress, then envision how acceptance and a positive outlook could transform those areas. 10. **Commitment to Action**: The course concluded with participants sharing their takeaways and committing to actions that would lead them towards their newly created futures. Overall, the course was designed to be interactive, introspective, and transformative, focusing on the premise that changing the stories we tell ourselves about our capabilities and lives can lead to significant positive changes.

"Continuous Sales Improvement" is an audiobook written and narrated by Eric Lofholm aimed at helping sales professionals maximize their sales potential. What’s the secret to succeeding at sales? In Continuous Sales Improvement, master sales trainer Eric Lofholm reveals the simple but powerful strategy he’s taught to tens of thousands of students that anyone can use to improve their sales performance. Eric’s message is that those who are not good at sales can become good, and those who are already good can become great simply by making small, continuous improvements in four key areas: self-improvement, sales skills, product and service knowledge, and technology. He gives readers a game plan for making improvements in each of these areas and provides hundreds of detailed strategies, practical exercises, and actionable instructions to use immediately to begin improving sales results.